Half a Dozen Superb Ways [I have discovered this time around] to market my book

As I was thinking about what I might share with you today it came to me that I have done a few things differently this time around to market my book. I have always marketed, but I haven't always wanted to spend any money doing it. I figured there were enough FREE places to get my name out there that I didn't need to spend any money to do it.

What I have discovered this time around is that I still need to be careful with my money, but that, with a little research, I can get my name out there forking out a few bucks. 

Photo by Visual Stories || Micheile on Unsplash

The first thing I read is that I needed to get reviewers before my book came out. I'd heard this before, but the sage advice added something I'd never heard before. Make a goal. They suggested a minimum of 30 reviewers in place before the release date. 

Can I tell you, this was a lot of work! As of yesterday, I am in need of 4, and my formal release date is August 30, so I feel like I still have some time. [Maybe you can help?]

I began to find reviewers asking people I knew personally, then online and from my list of followers, both on my blog and on my newsletter. And then I looked at blogs that had a list of book reviewers on their blog tour! On one particular blog, I received 6 yesses from the book tours listed, so that tells me something! [Though not all of them reviewed, they did give a thumbs up to post my book on their blog]. Unfortunately, I don't have the link for you. Fortunately, I have the list of the six blogs. They are A Blue Million Books, Wall-to-Wall Books; foreverreading@gmailcom [future post in the works], Novels Alive, Quiet Fury Books, B for Bookreview, and Margaret Yelton; mafyelton@msn.com; facebook.com/margaretfyelton.

One of the memes created by Novels Alive

From this list, I paid $25 to have Novels Alive create some memes for me and to post throughout the day on Twitter; something I have never done. Everything else was free. I currently have over 200 entries for the contest, and among the final count, one winner will receive a $25 Amazon gift card and a paperback copy of my book. I wrote a blog post and shared an excerpt from my book, and was given an "About the Book" section, book description bio, links, and author photo opportunity.

 Photo by Katie Harp on Unsplash

Another thing I have done is to go through my list of #hashtags. I have been collecting hashtag ideas for a long while but have used them rarely. I am trying to use them when I send out my social media.

On the day my book was released, I sent out a new

book trailer with short quotes from reviews I'd received. Although I have done this before, I had never thought to release the video on the release date. I pay a yearly fee to Animoto.com for the service to create these book trailers. They are easy to do. I am no techie and they make the process simple.

Another thing I have done this time is to offer my previous eBook, "Enlightened: My Personal Journey with Christ Through Scripture Journaling" for FREE. [You have through the 30th of August if you'd like a copy]. Often, if readers can get a free book, and they love it, they will more than likely purchase your new book.

Yes, marketing your book takes a lot of time and work, but I have found [once again] there are many people out there, both authors and readers, who want to help you - even if it's for a few additional bucks. 

 

Book Marketing is Making a Shift

Used to be, getting blog reviewers for your book was easy; about as easy as writing a letter to your grandmother and getting a response. But things have changed.

Just since last year, I have noticed many bloggers who also review books shifting gears a bit. Many are now doing author interviews and showing off new releases. There just isn't the time to read an entire book and place a review on Amazon.

What's easy is getting the author to send you all of the material for a terrific question and answer interview. All that's needed then is a bit of copying and pasting of the material.



And the promotion is done.

I am all for promotion, however it looks, but I am finding in more and more difficult to get the reviews that still are the number one (online) way to sell books. What this means to me is that I have to work all that much harder at getting the reviews, and still manage to get the author interviews and other free promotion I need done, and this takes extra time.

The good news is that if a reviewer likes one of my books they may be interested in reviewing another, but if this is your first book, times are hard, and getting those reviews in may cause you to wish things were back to the 'old' days.

Having said that, I think it's important to take a look at all the new great things that people are doing to sell their books. Just last week I was a part of another author's first book release. She took most of the time on Facebook doing contests and talking about her book for her day book party; I was given an hour of her day to promote mine.

It's an interesting idea, one that I may try again. We didn't get loads of responses, but I figure this was partially due to the fact that she was a new author, and I was the only other author a part of the day. Perhaps more authors scheduled would help, especially those with a name for themselves in their particular genre?

I have seen #hashtags take a leap in interest along with doing your own book trailer. Another thing I am enjoying is connecting with readers and authors on Facebook and LinkedIn, who want to swap reviews, or have a group that allows you to post the book you need reviews for.

Still, what I am seeing the most of are author and character interviews, and I can tell you quite honestly that usually these (on my site) get the most views out of everything I post. So that should tell you something.

If you have great way of finding reviewers, please let me know. One of the best things I have learned is that working with other authors brings results, even if it's primarily readers who haven't 'yet' bought your book.

Kathryn