Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, January 18, 2024

If you do what you've always done...

"If you always do what you've always done, you'll always get what you always got" (James P. Lewis).

I thought of this quote last night as I sat down to visit with a friend.

It's easy, very easy, to do what we've always done when it comes to writing, marketing, or anything else we deem important. What may not be so easy to figure out is why the results are the same, especially when we are doing all we can do to make whatever it is we want to have happen - work.

Are you stuck? 

Photo by Joshua J. Cotten on Unsplash

I started out as a journalist, and I thought this experience would help me in publishing my first book. My first book was published by a local publisher, so, for all intents and purposes, it did work. But I wasn't happy with the publisher, so after my brother helped me to buy back the rights to my first work of fiction, I began my journey into the self-publishing arena. And I have continued to be self-published, some 21 books later.

Don't get me wrong, the journey has been great. I have sold a "few" books, met some great people, learned quite a few things, and enjoyed the writing process, but it seems to me as if I'm still in the wading pond. 

I have a new manuscript that I have high hopes for, but I am concerned about a few things. The book needs just the right illustrator. It also needs some terrific marketing with a well-known company, to back it up. I do my best with both, but honestly, it would be nice for a change for someone else to take the reins with me as backup.

I sent the story off yesterday and have no idea what will happen. Let me just say that sending it off wasn't easy. It was kind of like sending your kindergartener into the world, hoping, no praying, that he/she will be safe. 

I will need to wait four to five months for an answer, something I haven't had to do for a long, long time.

Will you pray for me? Option two is in the back seat, but I would really like option one to work out. What I know is that the Lord has directed me thus far, and I expect nothing less now. 



Tuesday, June 20, 2023

Summer Unleashed

UPDATE: I have just finished the second draft of Charmed - I'm Sure. It turned out a little differently than I expected, but I like it. It's sort of a picture book for pre-teens. Is such a thing out there? Maybe it's a short story. In just a few minutes I'll post it on my blog here - at least a portion of it - and then I'll ask for takers on what you think the genre is.

Here is the direct link in case you found this post first.

This is my second time sitting in front of this screen today.

The first time, I wasn't sure what I wanted to write. I had multiple reasons why I didn't want to and no ideas.

All it took was a lunch break and time to think over what mattered to me.

Here are some thoughts:

I want to begin a new writing project.

A few years ago - I'm not even sure when the idea came - I was doing an interview for a blog and an idea for a picture book came to me. Fortunately, I wrote all of the ideas down, unfortunately, I lost these ideas until, just last week, I found some time and, in cleaning out my files, I found them again.

I'm not going to tell you a lot about the book other than to say that having a charmed life is not really what any of us want even if we think we do. 

Life isn't about perfection, it's about dirt and muck under our fingernails. It's about secrets that aren't kept and people that don't really like you. It's about people who want to serve but think too highly of themselves. It's about work. It's about doing what you don't like to do and aching muscles that tell you how old you're really getting.

Photo by Meg Jenson on Unsplash

Next, I want to spend some time marketing. I'm not really sure as I'm typing this what sort of marketing I'm going to do, but I'm going to do something, and I'd like that something to be original, especially since I have two books that should be ready for publishing by the end of this year. [I'm giving myself plenty of time because both of these books were supposed to be ready this spring. :)]

I want to do a lot of reading this summer. I want to pay attention to how authors write, how they put words together, and how they get you to feel the story behind the words. 

Do you have some writing goals for this summer? I would love to hear them.

Kathryn





Monday, June 27, 2022

Writer's Quiz - What's your IQ?

I get asked questions all of the time about writing, publishing, and marketing, and these questions keep coming up. So today I decided to put the most frequently asked questions here. Take the short quiz and see how you do.

1. When writing a picture book, an author must send their illustrations to the publisher along with the text. True or False?
2. One great thing about a traditional publisher is that they will do all of the marketing for you. True or False?
3. Great editing is just as important as writing a great story. True or False?
4. If you're an artist as well as an author, save some money by doing your own book cover and/or illustrations. True or False?
5. Market the heck out of your book after it comes out. True or False?
6. Book stores are the best places to sell your book. True or False?
7. It's a good idea to write in different book genres. True or False?
8. Getting your book in libraries is easy. True or False?

Have your answers? Take a peek below the books.

Photo by Susan Q Yin on Unsplash


1. False. Never send artwork with your manuscript unless the publisher asks for it. They have their own illustrators on staff. If you're not going the traditional route, ask before you send them.

2. False. Traditional publishers may have you on their website or in their catalog, but most of the marketing will be up to you.

3. True. But a great story is also paramount. If your book is well-edited but your story is poorly written, you will not sell it either.

4. False. If you are just starting out, find a professional to do the artwork. Don't invite your mother or your brother to do your artwork unless they have extensive experience. People do judge a book by its cover. If you can't afford a professional, see what you can find in the way of stock photos that usually come at a cheaper price.

5. False. Market the heck out of your book before it comes out, and continue to market it after it comes out. The first thing you need? A website with a blog.

6. False. Books stores are okay. The best places to sell your books are where readers are less likely to expect them. Consider craft fairs, children's toy stores, and hair salons.

7. True. At least from my point of view. I write in different genres and have various types of readers. Writing in one genre would limit sales as well as connections to different readers. 

8. False. Getting your books in libraries is tough. Have your friends and family make calls to your local library requesting your book - they won't put your book in the library just because you, the author, ask them to do it. Try libraries in small towns. They are much more open to having your book on their shelves, especially if it's self-published.


How did you do? 

7-8 correct. You know your stuff. You could teach a class.
5-6 correct. You're learning the ropes. Lean on an experienced writer friend to make sure you are jumping through all of the hoops.
3-4 correct. Check out some writer's books. Take some notes. 
0-2 correct. Just today you thought, "Hey, maybe I should be a writer!" Now, take the next step above. 








Tuesday, January 18, 2022

What's Happening at Two Authors Books & a Beverage Club?

TODAY'S THE LAST DAY TO ENTER THE DRAWING TO WIN "MARKETING YOUR BOOK ON A BUDGET"! HAVE YOU ENTERED?

Let's talk about writing and reading!

Ask me a writing question! A publishing or marketing question!

I'll be on the front page of Two Authors... until the end of the month!






Thursday, December 30, 2021

Did you hear about this? [Update]

I will be the guest author at Two Authors, Books & a Beverage Club on January 4 at 7 p.m. I will be checking back frequently after that for the rest of the month to answer your questions about writing, publishing, and marketing.

Be thinking about the questions you'd like to ask me. Questions, such as: How long does it typically take you to write a book? What book is your favorite? How much research do you typically do? How do you choose your characters? How do you find a publisher? How do you know if you've found the right publisher for you? What is the most important tool for marketing? How much money do you typically spend on marketing? What have you done in marketing that has produced results? 

As Winnie the Pooh would say: Think. Think. Think.


Photo by Mel Poole on Unsplash

I have questions of my own that I have been gathering for you. Questions such as: What's the first book you remember reading? Have you read a book more than once? If so, what was the title? How many times have you read it? Have you read any of my books? If so, what one was your favorite, and why? How do you choose what books you want to read? Do you prefer to read one book at a time or several at once?

As a heads-up on the last question. Knowing my answer may prove valuable to you come January 4th

A couple of books at once is usually the rule for me, and typically a fiction book at the same time I am reading a nonfiction book so as not to confuse things.

So get thinking, and I'll see you soon!

Kathryn

Monday, February 27, 2017

AUTHOR INTERVIEW: Paula Margulies

Tell me a about yourself. What got you started in writing?

About 15 years ago, after working in marketing and public relations at the corporate level for more than three decades, I wanted to try my hand at something creative. I’ve always loved literature (I was an English major in college), so I decided to take a class in creative writing at one of our local community colleges. After the class ended, some fellow classmates and I decided to form a writing group. While I was a member of that group, I wrote a collection of short stories called Face Value: Collected Stories and then, in 2003, went on to write my first novel, Coyote Heart, which is set on the Pala Indian reservation here in San Diego. My inspiration for that novel was a visit to the Pala Mission, which happened while my kids were writing reports about the California missions for school. Coyote Heart was represented by an agent and published by a small press in 2009 (I later got my rights back and issued a second edition of the novel, which I now sell on Amazon and other publishing platforms).

I enjoyed working with the Luiseno and Cupa tribal members I met at the mission so much that I decided to try my hand at writing a Native American historical novel. In 2008, I wrote Favorite Daughter, Part One, which is a retelling of the Pocahontas story from her perspective (rather than the John Smith version of history that we’re taught in school). I’ve been a book publicist for the past 9 years and decided this year to write a book about publicity for authors. I published The Tao of Book Publicity: A Beginner’s Guide to Book Promotion in March of 2016.

How do you schedule your writing time? When do you write?

When I first started writing, my kids were in elementary and middle school and involved in sports, so I didn’t have a lot of time to write during the week. I usually spent Sundays writing, with a goal of producing a complete scene on those days, and used the rest of the week to think about the next scene. Even now, after my kids have both graduated from college, I still look at Sunday as my writing day.

How and where do you write? Do you prefer a lap top or some other method of getting your words down?

I write in my home office, unless I’m out of town or away on a writing residency. Then, I’ll use my laptop and transfer files to my desktop computer in my office later on.

What's your favorite part about writing? Your least favorite part about writing?

I love hearing the voices of my characters when I write. Imagining each character, designing his/her background, and figuring out the storyline as it develops are the best parts of writing for me. My least favorite part has to be revising – once a book is finished, I’m anxious to get it out and move on to the next project!

How did you come up with your book idea? How long did it take you to write your book?

My books are written in different genres (short story, women’s fiction, historical fiction, non-fiction, etc.), so there have been different inspirations for each one.

My latest book, The Tao of Book Publicity, came about because as a publicist, I receive a lot of the same questions from writers who contact me about working with them. I found I was sending the same responses to questions over and over, so I decided to put the most common questions and my answers together in a book, so authors would have all the answers to their questions in one place.

What types of marketing do you do to promote your writing?

Ha! Not as much as I’d like, unfortunately. In addition to being a book publicist, I also teach business classes at a local community college, so I can get pretty busy during the spring and fall. In-between those times, I try to do some local signings and work in a blog tour. I also periodically lower the prices on my books and advertise them on various ebook sale sites. I like to enter my books into contests and announce any wins on social media. And, occasionally, I’m asked to do an interview like this one.

What are you currently working on? Do you have a new book out?

I released The Tao of Book Publicity last March and have spent most of my time on marketing that book. I’m currently working on Part Two of Favorite Daughter and hope to have it finished in the next year or two.

Do you have a project on the back burner? Tell me about it.

Yes, I’ve been wanting to write another historical set in Hawaii. But I need to finish the Favorite Daughter series first, before I begin to dive into the next one.

What would you tell a beginning writer who wants to publish but doesn't believe he/she has enough talent?

I recommend taking a college writing class - it’s the best way to learn how to put a story together and get some experience writing in a safe, supportive environment. It also provides a chance to meet fellow writers in the local area, which will be important for forming future writing groups. 

As for publishing, there are lots of options. If writers want to try being traditionally published, then they need to get an agent. The best way to do that is to attend a writing conference that includes pitch sessions, which provide a platform to meet agents in-person and to practice talking about a book. 

If writers want to self-publish, they should plan to hire a professional editor (not a friend or family member!) and cover designer to ensure that the book has been scrubbed and packaged as professionally as possible before publishing.

Where is the publishing industry headed and how do you see it changing in the next 10 years?

From Paula:

This is an interesting question and one that I’ve grappled with for many years. There have been so many hugely transformative changes in the industry in the past decade, including the shift from traditional to self-publishing and from print books to ebooks. Those changes have altered how we advertise and purchase books and have resulted in the demise of brick-and-mortar bookstores and the consolidation of the big publishing houses. Fewer people read than in past decades and prices on books have fallen as a result of the number of books that are now on the market, which has changed how we market to readers (and made that task a difficult one). That said, the self-publishing industry, in particular, is probably as robust (and fluid) as it’s ever been, but where it goes from here is hard to tell. I’d be interested in hearing what you and your blog readers think about this question!

From Kathryn:

Great question. The publishing industry has changed, and quite a bit. Years ago, when I was putting my works out there, I was grappling with rejection letters, letters that gave me hope (they had either hand written comments on the rejection letter or the publisher asked for a re-write). I pretty much could have wallpapered a room with the rejection letters I received.

I have since discovered that I really prefer self-publishing anyway. Not only is my hand in every process, but I am able to make more money doing it my way. My first book was published traditionally, but after buying the rights back, I have been on my own and have never looked back.

I think readers will always want to read paperbacks, but I think more and more readers will vie for shorter books, and books that can be read electronically. 

***

Links:







I can also be found on Facebook, Twitter, Instagram, Google+, Goodreads, etc. My Goodreads page contains links to all of my books and book trailers.

Monday, January 9, 2017

Top 5 Posts from 2016

It's that time again!

Time to see what readers and writers are reading!

#1 for 2016 was Novel Contest!! Get Your Book Published



Best news is that we're still continuing with this contest. See what we're doing the third time around!

#2 is an Author Interview I did with Chris Fabry, author of War Room - BTW my favorite movie of 2016!

#3 is an Author Interview I did with Shelley Bingham Husk, author of The Ghost of Elm Lake.

#4 is another Author Interview I did with Robin King, author of Rembrandt

#5 is a post on Marketing Your Book on a Budget 2016. Also great news! Authors love this book and the new 2017 update on this book will be available soon. Find it here.

Enjoy these articles!

Kathryn







Wednesday, August 24, 2016

Wanted: Author Interviews, Character Interviews, Book Trailers

It's that time again to start thinking about the holidays. No kidding.

Come September, the rush is on to get those books out for holiday sales. Do you want to be a part of the rush? Let me know and I'll set up an author and/or a character interview with you.

So far, everything is scheduled out until October 10th, so anything after that is fair game. I usually post interviews on Monday's and Wednesday's with a Friday Flicks segment on, you guessed it, Friday's.

A am looking for authors in various genres to spotlight. Please send me an email at: kathy@ariverofstones.com and we'll discuss when we can place you. 

Things will be getting busy. Why not get your interview ready before the rush?

Thanks!

Kathryn



Thursday, July 28, 2016

Gearing up for classes to be held at Tremonton Library

My husband and I will be teaching 4 classes at the Tremonton City Library, this Saturday from 9:00 a.m. to 2:45 p.m. Classes will be:

Planning Your Book - Outlining Made Simple
Writing Your Book- The Joys & Pitfalls

First two classes of the day will be hands-on opportunities to learn and write. Get your book started!

Bring your own sack lunch!



After lunch, prepare yourself for some informative classes on publishing and marketing!

Getting  Published - The Easy Way
Marketing Your Book on a Budget

We can hardly wait!

Last count, the classes were full, but it wouldn't hurt to double-check in case someone has dropped out at the last minute!

Kathryn


Tremonton City Library
210 S. Tremont Street
Tremonton, Ut

Contact Debby Carter
435-257-9525

Tuesday, June 28, 2016

TEN COMMANDMENTS for Writers by Yours Truly

You've probably seen a similar list like the one I'll be offering below. What you need to know is that this list goes in order of priority, so number 1 is the least important commandment. And while it is still a commandment for any writer who wants to write and sell what they write, it is not as important in the ultimate scheme of things when looking at commandment #10.

1. Thou shalt be open to writing multiple genres. You may think you're a suspense writer, and later learn you're a fantasy buff. Be open to writing more than one genre. Love romance? You may also love writing Christian fiction or nonfiction. Used to be you had to choose a genre and stick with it. No more. I write Christian fiction, nonfiction and mystery.  
 
2. Thou shalt take it with you. Write when you're on the bus, sitting at a park, going downtown. Keep a small notebook in your purse or glove compartment. Some folks even carry a handheld recorder. When the muse hits, you may even be sleeping. Get it down when you first think of it.

3. Thou shalt be smart. Writing and publishing is a job for many of us. Treat your writing seriously, and you'll get the same in return. Treat it like your favorite hobby, and you may find yourself writing without results.

4. Thou shalt help other writers. Join a critique group. Seek out opportunities to speak about writing. Join a writer's group.

5. Thou shalt seek out opportunities to learn your craft. This includes classes, workshops, books at the library, etc. Learn then practice, practice, practice. Read. Read. Read.

6. Thou shalt have a web presence, i.e., a webpage and/or blog, accounts with twitter, Facebook, LinkedIn and Google+. If you start your social media at least 6 months before your first book comes out, you'll already have some readers in place. Post every day, whether that be quotes you like, information about your book or the subject of your book, signings, new book releases, etc. The sky is the limit, just make sure that you're not just marketing your book.

7. Thou shalt listen to criticism. This might be tough beans for you, but listening helps you on to #8. Do you have to take every critique, every criticism you get and mull it inside your head for a month or longer? No. Just take it, take a look, and then decide what you'll do with it.

8. Thou shalt edit. As part of this process you will lay aside your work for a day or days before you go back to it. You will not edit as you write, thus interrupting your inspirational flow. You will illicit at between 5 and 10 beta readers for your work. These readers/editors will often find things you've missed.

9. Thou shalt market every week, daily if you can and for at least two hours a day if you can. Taken a good look at Amazon and all of your competition? You'll want to market if you want to sell. Get this book to get you started if you haven't already.

10. Thou shalt write every day. Some writers write so many pages a day or so many words a day. If you write as if your job depends on it - it does - then you'll have a completed book in a year, not years or never.

Happy Writing!

Kathryn

Tuesday, February 9, 2016

WRITE HERE IN EPHRAIM CONFERENCE IS COMING UP!

It's that time again to refill your bucket with great writing ideas and direction


2016

Come and join us!

My husband and I will be teaching:

CREATE YOUR OWN BOOK TRAILERS THAT ROCK!


Want your book trailer to sing, dance, even rock? Then you'll not want to miss this class. Learn how to create winning trailers for your book(s) with little or no out-of-pocket cash! Learn how to incorporate music, photos, video, text and more into your captivating book trailer. Learn what works and what doesn't when it comes to including your book's message for even greater book sales. 

and

MARKETING YOUR BOOK ON A BUDGET!

 

Have a book out but no clue how to market it? Whether the book is your first or your seventh, learn the ins and outs of book marketing. Get a clue about blogs, interviews, and that thing called book trailers. What about reviews, social media, advertising, contests and book signings? Find out what free and low cost marketing can really do for your latest book in this fun, informative class.

Wednesday, January 6, 2016

Author Interview? Character Interview?

Obviously, the new year has brought some difficulties for authors and some of my interviews are just not going to take place this month :(

The good news is that this gives me an additional opportunity to plug author and character interviews. In a nutshell, filling out a form, whether for yourself or your character, takes about 20 minutes of your time. If you have your author photo and book cover jpgs ready as well as a couple of links for me to add to the interview, we're talking possibly another five minutes of your time.

What do you get for that time?

New readers! Maybe even readers who are willing to try you out as a writer and buy your book!

FREE advertising! Can't beat that.

A chance to share who you are and what you do - or how your character thinks.

An opportunity for a possible trade. Many times I have authors on my side, who, in turn, offer to interview me or post my books for free advertising on their site. How does this help you? More readership for your blog.

I would LOVE to help you with your marketing. Why not shoot me an email today and let's get started!

Kathryn

kathy@ariverofstones.com

Wednesday, December 30, 2015

TOP 5 POSTS FOR DECEMBER 2015!

December is one of those interesting months. Folks are busy planning parties, shopping for gifts, and - dare I say it, taking a well-needed rest when they finally get a break.

I wanted to take just a pause today and share with you my top posts for December 2015. I wanted to know, if, during the month of December and all of its busyness, what my readers made time to read.

So here goes!

1. Patricia Kiyono is a well known author, so it's not a surprise that she comes in first. See her author interview here: http://idea-creations.blogspot.com/2015/12/author-interview-patricia-kiyono.html.



2. In second place is Nirit Littaney. An author of children's books, Nirit was excited for this interview - her first one! http://idea-creations.blogspot.com/2015/12/author-interview-nirit-littaney.html.

Nirit Littaney

3. Third is my post announcing my updating of marketing book, Marketing Your Book on a Budget 2016! You can find the post here: http://idea-creations.blogspot.com/2015/12/marketing-your-book-on-budget-2016.html.



4. Fourth place goes to author Julie Carobini! You can find her author interview here: http://idea-creations.blogspot.com/2015/12/author-interview-julie-carobini.html.



5. And finally, in fifth place, enjoy Editing to Death? by yours truly. You can find the post here: http://idea-creations.blogspot.com/2015/12/editing-to-death.html.



HANDS DOWN, author interviews have been the most read. I will continue these in the new year, so if you haven't interviewed with me and would like to, drop me a line at: kathy@ariverofstones.com.

Tuesday, November 3, 2015

BUSINESS INTERVIEW: Charles Derek Bray

For the first time EVER I am doing a business interview on this blog. And because Charles Bray is also doing something special for authors on his site for Christmas, I thought it a good time to begin.


Get your books displayed at The Indie Tribe for Christmas

Charles' business, The Indie Tribe (http://www.theindietribe.com) has been in the running for four years, and Charles says it is "used by more and more self-published authors" all of the time. If you're a new or established author interested in promoting your book or getting your book proofread, or even, exchanging book reviews with another author, The Indie Tribe may just be the fit for you.



Here's what Charles had to say about the questions I asked him:

What would you say is the number one way for authors to get the word out about their book(s)?


I don’t think there’s just one best way. I think the author should ensure that potential readers are tripping over their books everywhere. There are stacks of opportunities offered on the internet and social media sites, many of them free. Another great way is to ensure that the seven Amazon keywords are relevant; if manipulated properly, the Amazon algorithms can be an author’s best friend.

      How can an author make their book part of your Book of the Day, or be a part of Book Spotlight?

Full details are displayed on www.theindietribe.com. Indietribe also offers many free opportunities to promote their books. One in particular is a Newsflash service where we’ll publish live news items concerning authors and their books. This service is totally free and really should be used more than it is by indie authors.

     Tell me about your proofreading service.

I try to make proofreading affordable and currently offer a professional proofreading service for a fixed fee of £195. Up to a word count of 100,000 words. I’m currently inundated at this price, but still taking work on.

I noticed you have a book review exchange program for authors on your site. How do you work such an exchange and still get fair reviews on both sides of the exchange? Do book reviews really help an author in sales? What if an author has some poor, one and two star reviews in the mix of fours and fives, for example?

It’s very difficult to achieve true honesty here and the whole Amazon review concept is an extremely hot potato at the moment. I personally am very sensitive to Amazon’s paranoia and am seriously considering removing the review exchange program. Having said that, I do feel that good, honest reviews are essential to the success of a book. It’s just short of just sitting back and waiting for them to happen, It’s difficult to think of ways to attract them fairly and honestly. I know from experience that a series of bad reviews can destroy a book’s potential and am not entirely convinced that dirty tricks by certain authors are not sometimes used. Or maybe I’m beginning to share Amazon’s paranoia. As long as you’ve got a fairly balanced set of both good and bad reviews, a book should benefit.
  
     What's your favorite part about The Indie Tribe? What have you learned through your journey?

I just love waving the flag for self-published authors. I know how tough it is for them in the market place and how disappointing it is to watch a book that you have shed blood, sweat and tears creating, sit wallowing at the bottom of Amazon’s ratings. I started off offering everything free through Indietribe, but soon found it necessary to cover my ongoing costs. Profit making is certainly not my motivation and I keep our prices as low as I can, as well as ensuring that we still offer services for free.

I have learned that the indie authors that succeed never stop trying, They seize every opportunity to get their book in lights. The number of authors that don’t even take advantage of free services like our Newfslash service is surprisingly high. Unsurprisingly, They are the authors that never seem to get anywhere.

***
Thank you Charles!

Learn more about Charles and his services at the link below:

http://www.theindietribe.com

Thursday, October 22, 2015

CHRISTMAS BOOK FAIR! Have you signed up?

If you read my blog post a couple of days ago, I shared some ideas with you on how I'm going to be promoting my books through the holidays.

Another great idea has just come to my attention: an online Christmas Book Fair!


My friend, Charles Derek Bray, has put together a fantastic way to get the word out about your book(s) for a very small fee!

You can attract thousands of Christmas readers by including one or more books in this 
VERY POPULAR ANNUAL EVENT
A  £6 fee (approx $US 9) will secure an attractive illustrated display for your book throughout the whole of the CHRISTMAS BOOK FAIR, which won't end until NEW YEARS DAY
A discounted fee of £3 will apply to each additional book, which will also enjoy a full, illustrated display space
SO, STRIKE BEFORE SANTA'S SLEIGH FILLS UP!

KNOWING THAT YOUR BOOKS ARE IN THE GREAT MAN'S GROTTO

***

Indietribe's popular ANNUAL CHRISTMAS BOOK FAIR is going live in early November 
We're now getting a fabulous display of books together for the very lucrative Christmas market.
Books of all Genres
Books of all sizes
Books that hungry shoppers will grab for themselves and for presents

Coming Soon, I will be interviewing Charles about his proofreading service, his author review exchange program, his author spotlights and more!

Until then, you'll want to jump in on this great idea - an easy way to get your name out there!

Tuesday, April 7, 2015

Dream On...

I love dreams, at least the good ones. I love soaking in the potential of my latest book, my next writing class, my next mentoring session.

Dreams are important.

But even with dreams, work is required.

I don't know about you, but I'd like to think that my greatest dreams come because I've put some footwork and real heart into the matter. I don't just expect the 'dream' to come to me, rather what I expect is the dream to manifest itself because I've put all I have into it.

If not for the work as well as the dream, most of our wishes for the future would be as real as doughnuts falling from the sky - our favorite, chocolate cake.

There's no such thing?

You've got it.

I'd like to think that after all the hours of writing and editing and yes, even marketing, something magical begins to happen. Like, I get better, I produce something worth reading, that I grow.

And that's when dreaming really counts.

Kathryn

Thursday, January 15, 2015

Walking the Path of a REAL Writer

Last night I had a difficult time sleeping. Suffice it to say I had a dream where all of my books had been safely deposited in the trash.

I wonder what brought on that sort of dream. But as I recall my journey of being published, I can't help but recall my particular journey, and I say MY because we all have our own personal writing journey to walk.



Not all of us will be self-published.

Not all of us will find that national publisher to take on our works.

Not all of us will have an agent.

Not all of us will sell loads of copies of our books the first time out the gate.

Not all of us will sell our books in bookstores.

Not all of us will want to spend the time selling our books outside a bookstore.

Not all of us will market like we should; we'd rather write after all.

Not all of us will be able to afford a publicist, or someone to market our work.

Not all of us will get on that coveted site.

Not all of us will

 get all
 5 star reviews.



Hopefully, you get my drift. In the walk we do on the path we are blessed with, not one of us will walk the same path, and that's okay. God has something wonderful, groovy if you will, in store for each of us.

And I am happy to be walking the path he has chosen for me.

Kathryn

Tuesday, January 6, 2015

Book Marketing is Making a Shift

Used to be, getting blog reviewers for your book was easy; about as easy as writing a letter to your grandmother and getting a response. But things have changed.

Just since last year, I have noticed many bloggers who also review books shifting gears a bit. Many are now doing author interviews and showing off new releases. There just isn't the time to read an entire book and place a review on Amazon.

What's easy is getting the author to send you all of the material for a terrific question and answer interview. All that's needed then is a bit of copying and pasting of the material.



And the promotion is done.

I am all for promotion, however it looks, but I am finding in more and more difficult to get the reviews that still are the number one (online) way to sell books. What this means to me is that I have to work all that much harder at getting the reviews, and still manage to get the author interviews and other free promotion I need done, and this takes extra time.

The good news is that if a reviewer likes one of my books they may be interested in reviewing another, but if this is your first book, times are hard, and getting those reviews in may cause you to wish things were back to the 'old' days.

Having said that, I think it's important to take a look at all the new great things that people are doing to sell their books. Just last week I was a part of another author's first book release. She took most of the time on Facebook doing contests and talking about her book for her day book party; I was given an hour of her day to promote mine.

It's an interesting idea, one that I may try again. We didn't get loads of responses, but I figure this was partially due to the fact that she was a new author, and I was the only other author a part of the day. Perhaps more authors scheduled would help, especially those with a name for themselves in their particular genre?

I have seen #hashtags take a leap in interest along with doing your own book trailer. Another thing I am enjoying is connecting with readers and authors on Facebook and LinkedIn, who want to swap reviews, or have a group that allows you to post the book you need reviews for.


Still, what I am seeing the most of are author and character interviews, and I can tell you quite honestly that usually these (on my site) get the most views out of everything I post. So that should tell you something.

If you have great way of finding reviewers, please let me know. One of the best things I have learned is that working with other authors brings results, even if it's primarily readers who haven't 'yet' bought your book.

Kathryn

Thursday, October 9, 2014

To Market To Market: Preparing for the Weekend

I don't know about you but I find that Thursdays get me into the thinking mode about the weekend. Sure, most people think about Friday as the take-off point, but perhaps I am a bit anxious.

Especially for this weekend.

If you live in Utah, near or in Salt Lake City, you might be interested in this seminar coming up this Saturday October 11:


Learn more Here

I will be teaching a class on creating your own book trailers. My husband will be speaking on creating your own blog/website. Other hands-on marketing classes will be provided.

Questions?

Contact me at: kathy@ariverofstones.com

Thursday, September 11, 2014

Writing Conference Tomorrow!

Just a little reminder of the League of Utah Writer's Conference coming up tomorrow!

Registration is 11 a.m. tomorrow and 7:30 a.m. on Saturday. You can pay for the entire conference including meals, or you can save a bit of money and do the meals on your own.

Learn more here.

My husband, Doug, and I will be teaching Marketing Your Book on a Budget. You can attend the class on Friday at 5 p.m. or on Saturday at 2 p.m.