Wednesday, June 13, 2012

9 Ways to Share Your Business on Facebook

Today I went to a FREE Facebook presentation. There was a continental breakfast (yum), a free-be (that I will more than likely use, especially since it involves advertising) and tons of advice on using Facebook in your business. I am always looking for ways to share, so here's a little heads-up.

Photo by: Thos003, courtesy of Flickr

Here's what I learned:
  1. Post regularly, at least 1-2 times a week. It's important for your friends to see and remember you often.
  2. Create a content calendar, say on a Sunday night. Decide what you're going to post for the week so you don't have to stress about it during the week you should be posting.
  3. Use the Page Insights feature. Find out when your friends are responding to your updates and where your audience is coming from.
  4. Ask questions of your friends. Get responses.
  5. Offer some deals such as "Be the first to..." 
  6. Keep it short. 
  7. Post photos and videos.
  8. Highlight favorite posts. Your favorites pin at the top of your page for 7-days no matter what new material you've added since. 
  9. Consider a Promoted Post if you have between 400 and 100,000 fans.
Getting the word out is much simpler these days and less costly than it's ever been. And Facebook continues to be a major resource in helping a business along.

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