Hybrid Publishing

Through the years, I have had many people ask me where I publish my books. 

When I tell them I published with a local publisher for my first book, later bought the rights back, and now publish strictly through hybrid publishing means, they want to know more. 

What is Hybrid?

Hybrid, like cross-breeding flowers, means taking the best publishing methods and making something incredible from both sources. Hybrid is the middle ground between traditional publishing and self-publishing. It is a place many are turning to simply because it's so difficult to get their work published the traditional way; plus, they have more control over what happens to their work. Here are some thoughts to consider:

Money talks

With hybrid publishing, you pay upfront for the service, but you make a higher percentage from sales on the back end - up to 70%. There are a few companies out there, so check to see how they do things. The company I run, Idea Creations Press, has the writer pay their upfront fees, gets the book done, and the money made after that goes completely to the author. Not all hybrid publishing companies do that - in fact, most want a small percentage of the book's sales, so make sure you know what you're getting before you sign on the dotted line.

The importance of an editor

You want to have an editor look over your work before it becomes your final draft. This is important with both traditional and hybrid publishing. In traditional publishing, what the publisher says usually goes, even if you don't agree with the changes. In hybrid publishing, after the suggestion is made, you can take it or leave it.

Book cover design

With traditional publishing, you have little to no say on the cover. With hybrid publishing you do. You can create your own cover if you want. You can study what makes a great cover by looking over those published by traditional publishers. You can hire out who you like.

To decide on the cover for this book I went to the library and perused the shelves for book covers I loved. Once I had a few in my hand I went through the reasons why I loved the cover. What I finally decided on (and found online when I returned home) was a simple stock photo mostly in white. I wanted readers to imagine themselves sitting here. I like the light that comes through the window lighting the room. The photo was purchased (inexpensively too) and my husband created the cover.

Me and my husband, Doug. We work together on all of my books.

Marketing mayhem

Marketing is perhaps the best reason to go traditionally, and yet, even traditional publishers need you to do most of the marketing. They may get your work there to the general public through electronic means like a website or snail mail, but it is up to you to do book signings, send your work out there through social media, and to create whatever else is necessary to get your name known. 

Flower for your thoughts?

Don't get me wrong. There is a place for traditional publishing. Book stores for one. It is difficult, if not impossible, to get your hybrid book into a huge bookstore chain like Barnes & Noble. Sure, you can get your hybrid book on their online bookstore, but not always will hybrid books make it onto the shelves of a national book store chain. You can, however, more easily get your hybrid published book into a local book store, and that may be okay with you. 

I am open to traditional publishing, again, if and when it opens up to me, and the publisher is the right fit. I love having everything wrapped up in a pretty package and seeing how others envision my work. But there is also something to be said for wrapping the gift yourself.

How to Hand Sell Your Book Without Getting a Paper Cut

Okay, so it's a weird title, maybe even an unbelievable title, but hear me out.

The best book sales I get don't come from online purchases, although I do get those. They don't come from FREEbies I offer when I have a new book come out, the second in a series, and I want the reader to read my first, though some sales have come that way. The best book sales don't even come from my family members or friends, though many of them buy.

Most of my book sales come because I've hand-sold them.

Flowers from my yard often get more attention than my books do.

You might think that having published my books since 2002 I would have it all down, that readers are tramping down my flowers in the front yard to get to my latest "best-seller" but frankly, NOPE.

Depressed?

This has depressed me more than once. I have even stopped marketing more than once. And then, a day arrives that speaks to me just a little differently. It says:

Why do you write anyway?

Because you have to.

Because you love it.

Because you love people.

Because you want to connect.

Care for a paper cut?

Hand-selling your book is a little like taking care of a stack of papers on your desk that have been there, you know, FOREVER and going through the entire stack without getting a paper cut. Your book may have been out for forever, you may have written it 20 years ago, and the stupid thing still isn't selling.

I have more than one like that. 

When I started doing "events" for my books (I call them events because rarely do I do book signings in book stores) I was pretty scared. I was sure folks could see the little fear critters in my eyes. 

Scared?

Yes, I got scared - a lot - made some initial mistakes (you know, like the ones some car salesmen make). I corraled some to my table. Emotionally speaking that is. I may have used guilt - can't remember - though I do recall a few fearful faces as they left my table.

So how do you hand-sell your book without getting a paper cut (i.e., a dirty look, the silent treatment, the invisibility cloak [you are underneath the cloak], or the "don't look at me. I do not want to come over to your table, and no amount of staring at me with your loving eyes will get me to change my mind."

Listening?

And then I realized something, and this is a BIG something, so listen up. Readers and non-readers alike want connections too. They want to visit for the most part. They want to get to know new people for the most part.

So this is what you do, you give that to them. You connect. You find out about them. You discover what they like to do. You are not offended if they say they don't like to read. You lay off the pressure and instead show forth the kind of stuff you like to get. You know, the authentic stuff with no strings attached.

Is this hard when in your heart-of-hearts you are out there at the "event" to sell your books?

Are you real?

You bet it is. But people can smell a plastic, fake person a mile away. And if they don't, they will see it the first time you open your mouth and try to sell them like a car salesman.

I still remember those times when a sale came because I connected with a reader. And I remember when I connected with a reader and my book still wasn't bought. But you know what?

The connection was made, and this connection, honestly given and returned, has produced more book sales for me than trying to coerce sales in every other way.

How to Unlock Your Writing Genius

Doors are hard to unlock unless you have the right key.

This is the front door to my office.
(Man, it needs some painting).
I need to use the right key to unlock this door;
not any key will do.

The same is true of your writing genius. Dreaming about being a writer never got anyone anywhere - just ask my brother who has been dreaming about becoming a writer for more years than I can remember. He has great ideas too. Ideas that would sell. But what does he do?

Dream. 

Dreaming is good if you take the time to do something about it. 

Make the time.

"Time waits for no man", the old saying goes, and it doesn't wait for women either. If you want to unlock your writing genius, if you want to learn how to become a writer, even the best writer you can be, then you must make the time. When I first thought about writing as a career I didn't have a lot of money to spend on classes. I couldn't afford to go back to school.

What did I do?

I checked out books at the library. I wrote. I attended a writer's

group.

These are some of my books, and some of the books of other writers I have published
through Idea Creations Press.
None of them would have happened
had I not stayed on the wobbly bike.

Learning how to become a writer is a little like dusting off your bike, getting on the seat, and taking yourself for a ride. You might have peddled a few times before, but not lately, and as your bike wobbles, as you try to gain your balance, you realize you've still got it. You can still ride.

My personal belief? We can all write, but not all of us apply ourselves. The juice is in us, but we don't apply what's already there. 

Write more than you watch television or play games on your phone or...

Writing not only takes time it takes a lot of focused time. You've more than likely heard of morning pages, or writing a page a day - or about 500 words, but what of writing 500 words a day on a particular project? Rather than writing 500 random words that come to you, and then wondering what else you can possibly share later, you're just so exhausted getting it all out, why not use those creative juices right off the bat?

Say you're interested in writing a book about your childhood. Start your day by remembering an event that happened to you. You don't need to start at the beginning, just start with one remembrance. The next day, follow it up with another remembrance, and so on. Once you get enough written, you can then consider how you'd like to organize your book.

My first book was a mixture of true experience
and fiction as Samantha deals with her
parents' divorce.

What if you're interested in writing a novel? One of my favorite techniques is finding a picture, either from a magazine, a painting, or a book that reflects my vision. I look at that thing and start to write whatever comes to me. Will it be the beginning? Probably not. But it will be something. And the next day I can look at it again and see what else comes to mind. I may find my beginning on day three or day ten, but if I use my creative juices the day will come and I will know when my book has begun. And who knows? Those other things I have written may just be chapter three or ten!

Throw negative critiques out. 

Story bashing never helps. "Story helps" do. You will know right away what type you're receiving as you're learning how to become a writer by how you feel. Defensive? Bash. Time for a crying jag? Bash. "I really like this part right here." Help. "That's exactly how I felt as a kid." Help. "What were you trying to say here? I really want to get it." Help.

Negative critiques of your writing, especially in the beginning may create within you a desire to STOP. You will hear them, and when you do, let them go. Pick up your pen. Go to your computer and write. 

I usually write on my computer unless I'm away from home. 

But stay focused. Don't rant. Keep going.

Share your work.

Yep. I know, after hearing that you'll receive negative critiques as you learn how to become a writer, you may not want to share your work with anyone. Do. And continue to share even after the negative critiques, especially when you receive the negative critiques. As a writer, I am still learning, and I have been a published book writer since 2002! I was learning before that as well because I started as a newspaper reporter. 

My first draft on a paper for college
received a C-.
My final, an A as I remember.

I am still learning, and expect to be learning until my dying day. I still share my work. Not everyone likes it. And that's okay. I keep writing, and so should you!