If you're like me, you find that the best book signings are those outside of a book store. Some of my slimmest attendance has been at book stores, my greatest, at places like craft fairs and beauty salons. If you doubt me, try it.
There is something about being in a place least expected for autographs. Something rewarding about the surprise. Variety is the spice of life, so they say, so why not have your book signing at an unexpected place?
If you've written a book about dogs, why not plant yourself at a pet store?
If you're book is flowing with romance, why not make some plans to do a signing at a candy store; better yet, plan a fun event at a candy store around Valentine's Day.
Consider a mystery, a children's book about moving to a new home, a book about plants. Get the juices moving. Make a list. Take a look at that list. What idea gets the heart pumping? What idea stands out from the others?
What makes a signing great?
Your creativity under pressure. Yes, you're under pressure to sell some books, but making your signing fun and unexpected is half the battle to making it a success.
Tomorrow I'll talk about the other half.