What You Should Know About POD Publishing

Since I am now fully emerged in the publishing arena, I wanted to let you in on a little secret. Publishing is HARD work! But it is also rewarding, too. Publishing is one of those things that allows you to see all of the details; it gives you the opportunity to climb into the head of your readers and ask questions like:

What sort of cover will create interest in this book? Enough interest to make a sale, or at least, get the person on the other end thinking about buying?

Did you know that it takes roughly 27 views of a particular book for an individual (that means blogs, posters, book signing events, speaking engagements,social marketing etc.) to be a taker?

That means that the publishing company puts the word out but that the author also needs to put the word out--and truthfully, that means the author does most of the advertising. While a publishing company gets the book slicked up and packaged for the best sales, it is really the author who sells the product. An author just can't afford to sit back and allow their book to speak entirely for them. They must be actively engaged.

What you should know about publishing is that it's becoming more popular than ever to go with POD or print on demand publishing. For writers who are tired of waiting to find just the right publisher, and for others who just want more of hands-on control of their work, they've opted for POD.

Idea Creations Press opened its doors in March 2012

Yes, I run a POD publishing company, and it's taken me nearly 30 years to discover that by not finding a publisher that suited me, the next best thing would be to create the company myself. Publishing, in my modest opinion, shouldn't be about the publisher anyway as much as it should be about the writer who has worked hard on their book. They, not the publisher, should have the most control over what happens to it.

Publishing has finally opened up its doors. For the first time that I can remember an author can choose the route of traditional publishing, they can print the book themselves or they can go though a POD publishing company. And while a big name publisher helps to get the word out, there's something to be said for a POD author who takes his/her book and runs with it.