Monday, November 29, 2021

Why Doesn't Book Marketing Work for Me?

I get it.

Why?

Because I am there myself.

I have tried the typical ways. Free books. Discounted books. Book signings. I have tried out-of-the-box ideas. Craft fairs. Hair salons. Book release parties from home. 

Are your books just hanging around your house?

Photo by Toa Heftiba on Unsplash

What I have found?

Book marketing doesn't always work out in the way I expect it to.

Sometimes I sell quite a few books. Other times I sell few to none.

Perhaps it's the current genre I write. Perhaps it's COVID that's keeping people away. Perhaps there's just too much competition.

When I get stuck on why book marketing doesn't work for me, I get stuck in other areas too. I get stuck finding new ideas to write about. I get stuck finishing what I've begun. I begin to spend my time doing other things that bring the results I want.

After all of the complaining about marketing and why it doesn't work for me when it is obvious it works for "her" or "him" I take a deep breath and try again.

I am a firm believer in moving forward even when it hurts. When the sales aren't what I expect. When I feel as if my marketing efforts have meant nothing and maybe I should hire someone. 

Or not.

Smile.

It's that time again to get out of my pity party and open my eyes to the options. 

How about you?

Tuesday, November 23, 2021

Are you ready? Holiday Boutique TODAY December 3!


Come and do some Christmas shopping at the Murray Senior Recreation Center's Holiday Boutique!

I will be there with many of my books, including my newest release, "I Walked With Jesus: New Testament Stories of Faith and Healing From the Least of These."

I will be offering a discount on all of my books!




Friday, November 12, 2021

Marketing Your Book Using a Slogan?

"Have you ever felt like one of the least of these?"

"Enlightened?"

I have used each of these slogans to market my books "I Walked With Jesus" and "Enlightened" but, unfortunately, I haven't used them regularly when it comes to social media. 

I have put my slogans on postcards to hand out
when readers ask about my book.
Not only is the slogan here but contact information. 

Readers like the connection with a book, something they'll remember. If they can't remember the title, they can at least remember the question you posted or the slogan that made them think. Great book marketing extends beyond the typical description of your book. A memorable slogan is like returning to a taster's table for the treat that really hit your taste buds the first time.  

"Enlightened" not only has a slogan on the back
but an additional insight on the front -
sort of a bullet list of what to expect inside

While a great tagline or slogan may not sell thousands of copies of your book [many authors do not have taglines and sell plenty of copies] your readers and potential readers will get a sense of who you are as an author and what you write by the taglines you use to market your books.

Businesses use slogans all of the time.

"Just Do It" is one example.

You may have heard these bookstore slogans:

A Bookworm's Paradise

A Novel Idea

For Booklovers

What you may have heard less of is an author using their own book slogan.

I have used a slogan for book signings. It's posted on a chalkboard easel. 

"Written a book?"

I love questions for slogans because it causes the reader to ask themselves the question being posed. 

Are you interested in gaining more interest in your book?

A slogan doesn't tell a reader what your book is about, it communicates emotion. It gives the potential reader an opportunity to look inside themself for an answer. Great slogans do more than connect two parties. They help readers to see what they'll be getting if they read your book.

When I think of the movie Shrek and the slogan, "Ogres are like onions!" I am reminded of all the layers involved in people of the less than green sort. There are many layers to individuals and many ways to reach them. To connect. To help them understand who we are and what we do. But mostly, to see themselves. 

Market your book using a slogan? What do you think?