Friday, March 28, 2014

What Google Will Tell You About Book Exposure

I had a moment before taking off to the Write Here in Ephraim Conference, and wanted to talk to you a bit more about marketing and how important it is in getting your book seen and ultimately purchased.

As I have been studying what has been working for me when it comes to social networking, I have discovered the following (using the Google search engine).

Last year I searched at about this time:

"Marketing Your Book on a Budget" and

"Kathryn Elizabeth Jones"

and discovered the following:

1. Amazon
2. Goodreads
3. YouTube
4. Barnes & Noble
5. As a guest post on another site

are great places for me to focus my social media with my marketing book.

1. Amazon
2. Goodreads
3. Facebook
4. Interview
5. Business listing

are what people see when they look up my full name.

Then I compared these search results with those I did yesterday:

1. Amazon
2. Goodreads
3. Facebook
4. Review

1. Amazon
2. Goodreads
3. Facebook
4. Interview
5. Review given to someone else

I also did a Google search

"book marketing Kathryn" and "book marketing Jones"

and discovered this bit of insight:

1. Amazon
2. Goodreads
3. Books Direct
4. Profile on another site
5. Interview
6. Review

1. Amazon

When doing key searches, my first name brought up more links than my last name in which I had only two, so that tells me something about what people remember when they may be at a book signing and can only remember what type of book I have written and my first name.

I also learned about the power of the top five; in my case, Amazon, Goodreads, Facebook, Interviews and Reviews.

Do a Google search today and see how often you are listed in the first 10 slots of the front page and then focus your social media attention in these areas. If there are some gaps (other sites are in-between yours or are fluid throughout) go to these sites and see what they are doing to be in the top 10.

You'll be glad you did.



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2 comments :

  1. I was pleasantly surprised to find me listed many times on Google, Amazon, etc and in Australia at Angus Roberson-they had my book info but books available. It was my printed Discover Your Voice after Divorce http://www.angusrobertson.com.au/book/discover-your-voice-after-divorce/41987922/ How does that happen? I sent them an email asking. Lin

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  2. The more social media you do the more you will been on the front page. Other sites will promote books that they like without even asking you. The point is, focusing in on those things that are already working, and then finding those areas where you don't show up as much (maybe its reviews or interviews) and doing more of them increases your traffic and sales.

    I took the liberty of looking up your book title mentioned on Google. Facebook comes first, Amazon fourth and your blog seventh. This is good, but I saw no book reviews, no interviews, and nothing from GoodReads on the front page. I would focus on getting these on the front page by asking for them and signing up with GoodReads if you haven't already.

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