Friday, March 28, 2014

What Google Will Tell You About Book Exposure

I had a moment before taking off to the Write Here in Ephraim Conference, and wanted to talk to you a bit more about marketing and how important it is in getting your book seen and ultimately purchased.

As I have been studying what has been working for me when it comes to social networking, I have discovered the following (using the Google search engine).

Last year I searched at about this time:

"Marketing Your Book on a Budget" and

"Kathryn Elizabeth Jones"

and discovered the following:

1. Amazon
2. Goodreads
3. YouTube
4. Barnes & Noble
5. As a guest post on another site

are great places for me to focus my social media with my marketing book.

1. Amazon
2. Goodreads
3. Facebook
4. Interview
5. Business listing

are what people see when they look up my full name.

Then I compared these search results with those I did yesterday:

1. Amazon
2. Goodreads
3. Facebook
4. Review

1. Amazon
2. Goodreads
3. Facebook
4. Interview
5. Review given to someone else

I also did a Google search

"book marketing Kathryn" and "book marketing Jones"

and discovered this bit of insight:

1. Amazon
2. Goodreads
3. Books Direct
4. Profile on another site
5. Interview
6. Review

1. Amazon

When doing key searches, my first name brought up more links than my last name in which I had only two, so that tells me something about what people remember when they may be at a book signing and can only remember what type of book I have written and my first name.

I also learned about the power of the top five; in my case, Amazon, Goodreads, Facebook, Interviews and Reviews.

Do a Google search today and see how often you are listed in the first 10 slots of the front page and then focus your social media attention in these areas. If there are some gaps (other sites are in-between yours or are fluid throughout) go to these sites and see what they are doing to be in the top 10.

You'll be glad you did.



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