What is most important about the interview, however, is that you do as many as possible. For me, personally, I work on blog interviews first. These are not only the easiest interviews to set up, they are rewarding, too.
Consider a blog that has lots of visitors, and these visitors are looking for a new book to read. Consider the blog owner, a new friend, who may take a guest post after the interview, or who may decide to promote your book even further after the interview. Consider the links you can add and on and on.
|Use your computer or your telephone to do blog radio interviews|
Photo by: xmacex, courtesy of Flickr
Interviews can take place on the local radio station, during a short afternoon television spot or even as written up within your local newspaper, but I'll be the first to tell you that they're much harder to get. That doesn't mean you shouldn't shoot for them, but that you first consider what is realistic and workable as you move into these trickier venues.
In the long run, once you've interviewed on a blog or have done a few blog radio interviews, you may decide to do some interviews on your own blog, or try out blog radio for yourself, further expanding the opportunities to market your work.