Showing posts with label book promotion. Show all posts
Showing posts with label book promotion. Show all posts

Tuesday, January 6, 2015

Book Marketing is Making a Shift

Used to be, getting blog reviewers for your book was easy; about as easy as writing a letter to your grandmother and getting a response. But things have changed.

Just since last year, I have noticed many bloggers who also review books shifting gears a bit. Many are now doing author interviews and showing off new releases. There just isn't the time to read an entire book and place a review on Amazon.

What's easy is getting the author to send you all of the material for a terrific question and answer interview. All that's needed then is a bit of copying and pasting of the material.



And the promotion is done.

I am all for promotion, however it looks, but I am finding in more and more difficult to get the reviews that still are the number one (online) way to sell books. What this means to me is that I have to work all that much harder at getting the reviews, and still manage to get the author interviews and other free promotion I need done, and this takes extra time.

The good news is that if a reviewer likes one of my books they may be interested in reviewing another, but if this is your first book, times are hard, and getting those reviews in may cause you to wish things were back to the 'old' days.

Having said that, I think it's important to take a look at all the new great things that people are doing to sell their books. Just last week I was a part of another author's first book release. She took most of the time on Facebook doing contests and talking about her book for her day book party; I was given an hour of her day to promote mine.

It's an interesting idea, one that I may try again. We didn't get loads of responses, but I figure this was partially due to the fact that she was a new author, and I was the only other author a part of the day. Perhaps more authors scheduled would help, especially those with a name for themselves in their particular genre?

I have seen #hashtags take a leap in interest along with doing your own book trailer. Another thing I am enjoying is connecting with readers and authors on Facebook and LinkedIn, who want to swap reviews, or have a group that allows you to post the book you need reviews for.


Still, what I am seeing the most of are author and character interviews, and I can tell you quite honestly that usually these (on my site) get the most views out of everything I post. So that should tell you something.

If you have great way of finding reviewers, please let me know. One of the best things I have learned is that working with other authors brings results, even if it's primarily readers who haven't 'yet' bought your book.

Kathryn

Tuesday, January 28, 2014

Marketing Your Book on a Budget 2014, NOW AVAILABLE IN PAPERBACK!

Read most of your books the old-fashioned way?

Then you'll be interested to know that Marketing Your Book on a Budget 2014 is now available in paperback. You can get it here.


As usual, I am also interested in obtaining some reviews, so let me know if you'd like to help with that.

Thanks, and happy marketing!

Kathryn

Thursday, January 23, 2014

Marketing eBook Released!

A heads up in case you didn't hear the news yesterday.

If you're looking for some new ideas on marketing your book, ideas that will cost you little or NO money, check out:

Marketing Your Book on a Budget 2014!

This is the eBook version; expect the paperback this weekend or early next week. I'll let you know when the day is finally here.

I've heard from a few of you about my new book. Thank you so much for your support.

I am also still looking for reviewers, so if you would like to review this book and post your review on Amazon, please let me know. I appreciate all those who have reviewed the book thus far.

You might also enjoy reading my article posted today at Words Unlimited. I give some timely ideas on putting together a book trailer without spending ANY money.

Come and see me at Words Unlimited and leave a comment. I promise to respond.

And thank you again for all of your support.

Happy Marketing!

Kathryn

Tuesday, December 31, 2013

New Year's Eve: Writing Prompts

It's been awhile since I've posted a few of my favorite writing prompts. And because it's New Year's Eve tonight, I wanted to share a few with you that I find especially helpful for the new year.

1. Write down your goals for the year, and then, using one of the goals as a writing prompt, write a short story or first book chapter based on the idea as if you've already accomplished it.

2. What have you done in the past year that has been great when it's comes to writing? Have you taken a new writing class, attended a conference, written and published your first book? Make a list and then choose your favorite experience. Write a poem.

3. Having a big party tonight at your place? Going out? Either way, pay special attention to the people you're around, you may just come up with the mustard seed of a new character. I like to keep a small notebook in my purse for just such occasions. I rarely remember what I thought at the moment if I don't write the experience down.

4. Spending time with your kids? Write a book together. When I speak at elementary schools in a class setting, I often speak about characters, setting, plot, etc. to the children and then help them develop their own book (stapled together).

5. Sitting in front of the television or reading a good book? Sometimes, just being by yourself is the best answer to an otherwise raucous night. Have some fun by beginning your new book or short story for the new year. One of my favorite ideas is turning to a random page in any book and starting with that sentence in my new work.

Whatever you do this New Year's Eve, I want to wish you a happy one!

I'm hoping for great things in 2014!

BOOK RELEASE: JANUARY 15

Monday, March 18, 2013

Prepare Yourself...

Things are getting close with my newest book, Marketing Your Book on a Budget 2013, and I wanted my readers to get in on the most information.


On March 21 get the eBook for FREE
On March 22 get the eBook for FREE
On March 23 get the eBook for FREE

Click on the following link: Marketing Your Book on a Budget 2013. It will be FREE on Amazon for Kindle users for exactly 3 days!

If you like the book, and it is a help to you in your own marketing, please write a review. I would really appreciate it. And then pass along the word. Even after the 3 free days, the book will be budget priced:

Get the eBook for only $1.99
Get the paperback for only $5.99

Happy Marketing!

Kathryn




Monday, January 30, 2012

Do Book Signings Work?

Do book signings work?

That depends. Are you a great marketer like Richard Paul Evans? Are you a movie star?

One of my first book signing some ten years ago was well, a flop. No one really knew about my book except for family and friends. And after a couple of weeks all the books I was going to sell to them had already been sold. Here's a few things I have learned since:

Photo by Silicon Prairie News, courtesy of Flickr
1. A book signing draws in more readers if you make it an event. Have a book talk previous to your signing, offer some free treats and a drawing for your book. A book signing doesn't have to be at a book store. Some creative signings are held elsewhere. Just look at your book and see where the story fits into a niche place. For example, my new book, "Conquering your Goliaths" would be great in a garden store. It also might fare well at a bakery. Or have your book signing at home. Invite your family, friends, work
There are not only sunflowers in this story,
but some great  bakery treats!
associates and local community.

2. Look at other avenues of getting your book known. Reviewers are prolific these days. Many readers blog about books and reviewers will usually take your book in a PDF format. What that means for you is that you're not spending extra money on the book itself, as well as the postage to mail it to the reviewer. The time it takes you to attach a PDF is quick too!

3. Take your book with you!  Wherever you go, make sure you have at least one copy of your book with you. Keep some extra copies in the trunk of your car. You never know when someone will be excited to buy your book.

4. Make up some postcards with your book on the cover. (I get mine at Vista Print). When you're out  tell people about your book and hand them a postcard with the information about your book on it. They may not want a book today, but they may be willing to check out your book online.

When I went to Richard Paul Evans' book signing some years ago, there was one long line. He was promoting his book, "The Christmas Box," signing each book that came his way, and giving everyone who wanted a hug, a hug. I will never forget that book signing.

I've never been to a movie star's signing, but I know that if the person is well known, more interest is usually given, even if the book itself isn't very good. And I've seen some of those.

Yes, a book signing will get you some readers, but you may feel as if the readers trickle in almost like the dripping tap in your kitchen. Get your book noticed by trying the ideas above.

Tuesday, January 24, 2012

A Peek at my New Book!

Hello friends!

For those of you who haven't had a chance to take a look at my book, "Conquering your Goliaths," I've decided to include a portion of it here:

Conquering Your Goliaths: A Parable of the Five Stones
Get my book at Amazon today!
Here's to your enjoyment! (And please let me know what you think!)



Prologue
It wasn’t fair. In all her travels, and there had been many within the city of Idaho Falls, Idaho, Ms. Virginia Bean had never stopped for much more than a “fair share” moment. It wasn’t that silence wasn’t a good thing; it’s just that silence of any kind wasn’t for Ms. Virginia Bean and she could prove it.

Today, as in every day, she’d worked longer than necessary putting on her makeup, and more time than expected cleaning her house and organizing her day so that others would see how good she looked even when she was away. She’d prayed, yes, but it was always one of those quick dose methods, those that kept her in the black with the Lord and out of the red with her own guilty conscience.

She left the house at half past eight, journeyed to her job at the Regal Doughnut Factory and placed her feet smack dab on the spot where she’d stood for ten not so glorious years. She’d tried to make them glorious, of course, and her hands had proved faster and quicker than most; still, after a long day of standing and an even longer evening of cleaning up, she was ready for a vacation.

At least that’s what she told herself.

Unfortunately, on this blistery summer day in early August, Ms. Virginia Bean got just what she needed but didn’t want.

A firing, of sorts, happened that day; the factory was closing down, or, at least, losing some ground and opening up in New York, far across the country from Ms. Virginia Bean.

The job opportunity, if you could call it that, was no longer a stone’s throw away, and Ms. Virginia Bean was determined to find another career to her liking and so she’d gone walking in the hot air to find it. She’d left her two bedroom home without a formal jacket and had put up her blond hair in a loose bun, an elegant style that made good use of her fragile face. She could already feel the make-up’s foundation warming against her fair skin as she walked, fine lines of sweat finding its way from her neck and onto her beautifully constructed green chemise blouse, but she continued forward. It wasn’t like her to stop.

At the light she turned right and tried to ignore the bleating of someone’s horn. Either it was a male well-wisher or she’d stepped in front of someone’s perfectly manicured car. Ms. Virginia Bean liked to think of cars being well manicured, or sloppy, as the case may be, and she was determined that if she could not afford a car of the first variety, she wouldn’t drive her car at all. The rest, shall we say, is history.

Today, Ms. Virginia Bean had an interview with a fellow by the name of Frank Spurt; a funny name for a gentleman purporting excellence in his purified drinking water company. Western Falls was the name, after the bit more classic state name and city of “Idaho Falls,” and bottled water was Mr. Spurt’s game. Ms. Virginia Bean liked water; she drank it all the time, even when she didn’t need to. But drinking water was good for Ms. Virginia’s skin and she knew that she’d look that much younger down the road if she continued to drink it by the bucketfuls. And so she did.

Though she’d had no experience in working at a bottled water company, Ms. Virginia Bean knew about standing on her feet for long hours; and about relieving the customer of his/her unwanted burden that would only cause more problems to the manufacturer if she happened to miss the defect. Ms. Virginia Bean had all the knowledge she frankly needed, or so she reasoned. She was positive she’d get the job and that her past experience would glean the trust the boss would need to hire her. With an added boost of courage, Ms. Virginia Bean walked into the glowing building and looked around.

Thank heavens for air conditioning! The place was spotless, sort of like her home, only better. There were glass tables without a mark on them, and shiny floors without a scratch, and alongside the wall, real plants that needed to be watered. What a joy!
She walked up to the front desk, and seeing no one there, rang the silver bell.

No one came.

She rang again. The noise sounded more like a trumpet, but Ms. Virginia Bean tried not to let the strong sound startle her.

Finally, an old gentleman in a flannel shirt and long brown corduroys that reached beyond his shoes opened a door she’d never noticed before. He smiled up at her. “An appointment?” he asked. His voice was like water tumbling from a water fall. It was strange, but Ms. Virginia Bean tried not to stare. Instead she said, “Well, why yes. I have an appointment with Mr. uh, Spurt.”

“Yes, yes.” The old gent looked down at something on the counter, something she couldn’t see because of the glare. “Follow me.”

The same door opened. It had no knob, not even a crease was visible to let a person know that the door existed. “Right this way,” he continued as Ms. Virginia Bean followed his heavy steps. They were suddenly in a great room without tables or chairs or anything that Ms. Bean would have previously considered an office. The room consisted floors that glittered and walls that shone surrounded by a myriad of windows that revealed a menagerie of trees. Nothing else.

After some time another door opened. In it sat a gentleman. This one wore a fisherman’s cap and displayed a smile like someone who’d just discovered a secret but wasn’t yet ready to let it out.

“Ms. Virginia Bean?” he asked.

She sat, for suddenly she could see a white chair in front of his pure white desk.

“Yes.”

“We have been waiting a long time for you,” the man said. His voice was different than the first but similar in the way that water was. Instead of a water fall, his voice was more like the sound of water just before it reached the shore. Again, Ms. Virginia Bean tried not to stare. “You’re probably wondering why I’ve invited you here,” he said.

Virginia thought she might have blushed, but she couldn’t be sure. Her feet were moving on the shiny floor, they were hard to keep still and she forced her hands to sit quietly on her lap. For some reason, this man demanded attention, and not just because he was the boss.

There was a moment or more of silence.

“I’m here for my interview,” she said.

“Yes, the interview.” He smiled, and she could see love in that smile, if such a thing as love in a smile is really possible. The smile lit up his blue eyes and drifted into her heart. The feeling made her happy and sad at the same time. It was strange and wonderful.

“So, you’ve come for faith,” he said.

Ms. Virginia Bean was momentarily confused. “Faith?” she asked. “I’ve come for an interview.”

“As I said, faith,” the old man answered. From some unknown place he handed her a rock. It was white and smooth and she could see tiny silver veins like a hand within it.
“I thought you bottled water here,” she said.

“Well, yes,” the man answered. “Lots and lots of water but take the stone, it’s your first after all, and you’ll need it to find that job.”

Ms. Virginia Bean didn’t know what to say. She’d come to this strange place for an interview and all she’d managed to get was a rock? But she held out her hand and took the rock anyway. It was warm and light in her hand and she felt suddenly younger than her 35 years.

“Now, this stone is special,” said Mr. Spurt. “If you listen closely, the stone you hold will tell you what you need to know.”

“That’s crazy,” she said without thinking.

The man smiled, lighting up the room. “Not crazy, special. If you listen, you will not only hear what you need to do, you will begin to have the faith to do it. Listening is the first stone of five from David’s bag.”

“The first…what?”

She sounded like a broken record, one of those vinyl disks that nobody used anymore to play music. Everything was so high-tech, so other-worldly, so…
Your mind is racing,” said the man. “When you slow it down, you can hear. See this room? Feel how quiet it is?”

Ms. Virginia Bean tried to slow down her feet. She tried to grip the arms of the white chair and suddenly realized there weren’t any arms.

The old man laughed. “You don’t need to be afraid, Virginia, all you need is a listening ear; a moment that you can hear the voice.”

“From the stone?”

The man nodded and stood. Ms. Virginia Bean followed; it was the right thing to do. She held the warm rock in her right hand, and as she did, something happened.

“You are also beloved,” a voice said. It came from the stone.

The voice startled her, but only for a moment. Something like light ran up her right arm and entered her heart. When the feeling ended, she was still holding the stone and the man at the desk was gone.


Friday, January 20, 2012

Getting Reviews for Your New Book

Getting reviews.

Take a journey with Ms. Virginia Bean 
Actually it's a bit easier than it used to be. I give kudos to the first reviewer of my new book, "Conquering your Goliaths--A Parable of the Five Stones." She was quick and professional and I appreciated her perspective on my book.

"...With each stone Ms. Bean is given, she begins to apply its meaning to her life to make significant changes. Readers follow along with her as she motivates herself to overcome negative thinking and acquire new skills. She also learns to accept that every negative experience she’s ever had has been necessary to develop her independence and overall well-being" (Roberta Goodman).

Ten years ago:

  • I didn't know anything about twitter (was it even in existence?) and couldn't get the word out to reviewers. Everything was sent by email. 
  • No one EVER took a PDF copy copy of ANY manuscript. All books had to be submitted directly through snail mail and they always had to be PAPER copies. 
  • I had to wait for a review for WEEKS sometimes MONTHS before it was online. This one came in a matter of a couple of weeks. Yes, many reviews still take longer, but you never know when you're going to get a lucky break.
  • Some reviewers even give you a list of other reviewers that you can contact because they are too bogged down with their own set of books to review yours. This NEVER happened 10 years ago.
  • Many reviewers have a blog devoted to book reviews, and while not all of them will take a hankering to your genre, those that do are usually quick to respond to review requests. 
  • Reviewers are also book writers themselves--they know what it takes to write and then promote a book, and because of this knowledge, many are eager to help you with a review. 
  • I wasn't connected to any writing sites, although I'm sure there were some. I had no idea that a writer could get a reviewer by joining a group that caters to books.
Suffice it to say, the Internet (as well as my Internet prowess) has grown by leaps and bounds since the first time I promoted a book. And let's just say, today the journey has been made that much sweeter. 

Monday, January 16, 2012

5 Tips for Marketing your Book


As some of you may already know, my second book, "Conquering your Goliaths--A Parable of the Five Stones" is due out soon.
Look for it on Amazon mid-February!

What you may not realize (yet) is all of the work it takes to get a book in print; especially if you are doing most of the work yourself like I am.

Although I have already published another book, "A River of Stones," the wait has been 10 years! The reasons for the wait would take you into my mind further than you'd want to travel, just know this, certain poignant parts of my life had to be lived--first--before this book could come to fruition.

Much has changed in marketing from 10 years ago, much more marketing is done online and many more opportunities are given to writers to publish their own books. Here are some new things I have learned about marketing this time around:
  • Speak up wherever and whenever you can. I love twitter! I have made some great new friends and speaking about my book is easy! If you're not on facebook or LinkedIn, now is the time to build your friend lists. I also have a separate page for each of my books on both of these networking sites. 
  • Be a real person! When your book comes out, walk over a sample copy to places where you'd like it distributed. I mailed most of my copies the first time around. I think you lose a lot of connection with others when you think they'll be interested in your work without meeting you first.
  • Listen to comments from others. Ask questions of your friends, write your questions on message boards, get feedback from others before you begin marketing. You may just find out that an idea you had is trumped by another one that is better. It happened to me!
  • Don't be discouraged if someone isn't interested in your book. Keep talking! Speak at schools. Have a writer's workshop. Check out the book, "1001 Ways to Market your Books," by John Kremer.
  • Start within your home town. Contact libraries, bookstores, grocery stories, places you believe your book should have a home. I am considering placing my book at garden centers because of the stones/sunflower theme.
The most important thing about marketing is that you get out there. Do what you're afraid to do!